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Live Commerce Specialist

Department

Commercial

Employment Type

Permanent

Role Overview

The Live Commerce Specialist will play a key role in the growth and success of PT. Basis Inovasi Global by creating, managing, and optimizing live commerce experiences. This position focuses on leveraging live streaming technology to create interactive, engaging shopping experiences for customers, driving real-time sales, and enhancing brand visibility. The primary goal is to bridge the gap between entertainment, product discovery, and direct sales within live streaming platforms.

If you are creative, results-driven, passionate about the live streaming industry, beauty enthusiast and have a good knowledge of the strategy on how to deliver products and attract the attention of live audiences, this is an exciting opportunity to join our dynamic team and be a part of something truly special.

Responsibilities

Develop live commerce strategies from concepts, formats, and content.
Continuously monitor industry trends and competitor streams to keep content fresh, engaging, and competitive.
Create live streaming promotion plan.
Work closely with the E-commerce Key Account Manager, Customer Experience, Operations and Social Media teams to align promotions and address any issues across each channel.
Prepare titles, promotional summaries, and talking points for hosts to ensure the messaging is consistent and flows smoothly throughout the live stream.
Create and organize monthly host schedule.
Responsible for maintaining the quality of the host and create monthly host performance review.
Monitor livestream quality and coordinate the technical setup to ensure a professional and engaging presentation.
Prepare reports and evaluate key metrics (views, engagement, feedback) to measure success and identify areas for optimization.

Requirements

1–2 years of experience in live streaming, e-commerce, or digital marketing, with a proven track record of developing and managing successful live commerce events.
Familiarity with live streaming platforms and e-commerce integration tools.
Excellent management and communication skills: Ability to motivate, manage, and direct teams.
Strong analytical skills: Able to measure and analyze live stream performance and drive improvements based on data insights.
Strong problem-solving skills: Capable of handling live event challenges, including technical issues or team concerns, in a quick and professional manner.
Creative thinking: Ability to develop innovative live commerce strategies and content that resonate with audiences, boost engagement, and drive sales.
Experience in the beauty, fashion, or e-commerce industry is a plus, as it provides valuable insights into customer preferences and market trends.
Bachelor’s degree in Marketing, Communications, Business, or a related field.

Note: Only shortlisted applicants will be contacted

Apply Now

How's Life at BASE?

Embracing Dynamic Growth

Want to acquire different skill sets and enrich your career experience by moving to a new role? Think about an internal exchange program. We expect each of the BASE Family to set their own career purpose. We provide an internal mobility opportunity and external training, where cross- functional projects and other experiential learning opportunities are widely open.

Inclusive Playground

We build a genuine relationship with our peers and ensure nobody is left behind whether it is for lunch or during the day-to-day discussion. We encourage everyone to speak their voice, be heard and provide a space to launch and responsibly test their own ideas. It is a career playground for everyone at BASE, every day.

Empowering Diversity

We believe various backgrounds and perspectives can lead us into tremendous success and positive growth, not only as a company but also as an individual. We support, respect and treat everyone equally despite differences in background, race, ethnicity, orientation and physical condition.

Wellbeing Driven

We believe that when we take care of ourselves, we can take better care of others. At BASE, we do love to make our team happy by providing generous maternity and paternity leave, easy healthcare platform, hosting mindful and wellness team activities regularly.

Available Positions

Our core mission is to make people comfortable with their own bodies, their own definition of beauty. We translate this mission into a simple act of celebrating you for who you are, by accepting differences and appreciating our wonderfully diverse world through personalized consumer goods. Explore career & job opportunities at BASE